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Sophia Patrick · wolny słuchacz Dołączył: 03 Sie 2021 Posty: 3

We kind adidas stan smith of started it as a bit of an experiment. It's always been hard for Originals to find a way to bridge the gap between the archived stuff that we do and a super modern running shoe. We've also got our performance division as well so there's a whole half of the company that creates really banging performance running shoes, like I guess you saw the BOOST shoe, the adiZERO has currently got the marathon world record so they make really great running shoes, so then for us to make a really minimal lifestyle running shoe has always been a bit of a challenge.Then that's kind of what I started experimenting with looking at at different toolings, different uppers to find the right way to attack that problem, so I really wanted the build to be super minimal.

I think quite often, it's easy for people to kind of raze their archive and not discuss it with them and just kind of pop up with a shoe that doesn't really necessarily pay tribute to the original ideas. Jacques definitely was very appreciative of the desire to pay homage to the ZX 8000 and create something new adidas superstar not to just slap them all together and say that I made the shoe. That's definitely not my feeling. I designed the Flux and my team worked on the Flux as well, but it's definitely part of the lineage of all the great running shoes that adidas has made in the past. It's an evolution. For me, it's an evolution of a lot of DNA adidas slides of adidas Originals as opposed to just this brand new thing that popped out of nowhere.

The lightning one, that's the first one. I guess you saw that Black Elements Pack that dropped. It just felt like such a brutal, imposing image; it's super dynamic. It's like a test of what you can achieve when printing when you try to print something with a really strong black and a white highlight, it's a real test of the resolution that you can do. The next thing that we were working on for quite some time was the City Series of the shoe, so we had the Berlin one release a couple of weeks ago. Yeah, the Lightning and the City Series were the ones that we were really working on for a long time adidas womens shoes and kind of showed us what was possible with that photo print I think. It opened a lot of doors, it's a really interesting one to work with because anything's possible.

It was the first project that we've worked on where we essentially had a whole design team working on it at once because the graphics guys are working a lot on photo print stuff and they're used to really working on those things for T-shirts, for apparel pieces. But then they got super involved in the work that the footwear team was doing as well. It's a really collaborative project of everyone really getting involved and seeing what could be possible on a Flux. Like I said, we have boards with hundreds of different executions of photo print because it really kind of opened everyone's eyes as to what they could possibly do. Stuff people always wanted to see on a shoe, you could try it with Flux.

We all thought it would work but we're getting selling reports of the shoe just blowing out in Europe, sold out in the US. We were very confident, but it's exceed our expectations. We're very happy with it.Yeah, it was the Prism one, right? I think the Prism one, it just really blew out. Honestly, we tried a lot of new stuff with Flux and in trying these photo prints I think we're the first ones to be able to do that really. Obviously when you do something for the first time, you feel confident with it. You're hoping it's going to work. You've got a bit of self-belief but then you see it land and you see people really run with it.

It's really interesting. We talked to key accounts, big retailers. We were also talking to a lot of adidas ozweego the US guys at the beginning and people were initially apprehensive because they said the ZX 8000 was never a big shoe in the US, like it was super big and really important in Europe but I think over in the US it was not such a big story. Obviously there's that big gap in the midsole of the 8000, it's unconventional. It's a really unique midsole and people thought it wouldn't resonate or that people in the US expect something different, that they want the cleaner midsole. But we [img]https://www.e-panneur.ca/images/c/adidas ozweego-665zqn.jpg[/img] really pushed that the DNA of ZX is really important.